Born in Melbourne, Australia, Alison graduated in Literature and Philosophy and began her early career as an award winning copywriter. She came to Europe in her early twenties and after working in advertising and management consulting in London she began a yachting career in 1998. After many years cruising throughout the Mediterranean and Caribbean as a superyacht stewardess and chef, followed by a reputable career in marketing for many of the industry’s leading players, Alison saw a need for crew coaching and leadership training, and founded the Crew Coach in 2009.
Alison is passionate about helping superyacht crew advance their careers and create a life they love by leveraging the incredible opportunities luxury yachting provides. She is committed to helping people discover what they are deeply excited about and truly capable of, and giving them clarity and focus on how to go forth and bring their vision to life.
As a trusted career advisor and leadership coach, Alison has provided leadership and performance training solutions and career coaching to many of the industry’s most senior and respected crew and yachts. She has a strong business development background and also provides crew development consulting to leading yacht management companies who recognise the sound business case for optimising crew performance.
Alison is 100% committed to helping make yachting a better place to live, work and play – for everyone involved, from Crew to Owners.